The old real estate mantra “location, location, location” needs an update. When we developed Emerald Estates in Abuja, we learned that today’s definition of a prime location is more complex than proximity to city centers or scenic views.

Modern homebuyers and businesses are looking for connected locations – places that offer not just physical convenience but lifestyle integration. This means different things to different people: reliable internet infrastructure, community spaces, access to quality education, or walkable neighborhoods.

In planning our Business Park Developments, we’ve seen how companies increasingly value locations that help them attract talent. This means considering not just transport links but nearby amenities that improve work-life balance. One tech company CEO explained their location decision: “We chose your business park because our developers can walk to lunch options, find housing nearby, and don’t face soul-crushing commutes.”

For residential developments, security and community have become central to location value. Gated developments aren’t just selling security but a sense of belonging and social infrastructure.

The most successful real estate investors today understand that location value is created, not just discovered. It’s about anticipating how people want to live and work, then creating spaces that facilitate those aspirations. The best locations aren’t just about where you are on a map – they’re about how that place enhances daily life.